Privacy Policy

Who we are

Marghella Marketing is a marketing consultancy based in Chalfont St Peter, Buckinghamshire. For the purposes of UK data protection law, Marghella Marketing is the data controller responsible for your personal data.

If you have any questions about this policy or how we handle your data, contact us at hello@marghellamarketing.co.uk.

What personal data we collect

We may collect and use the following categories of personal data:

• Identity and contact data, such as your name, business name, job title, business email address, business phone number, and website
• Enquiry data, such as the information you provide when you contact us or book an audit
• Prospecting and business development data, such as public business contact details, company website information, notes about website or marketing issues, business review signals, and other information relevant to our services
• Website usage data, such as pages visited, browser type, approximate location, and interaction data collected through analytics tools where consent is required and has been given
• Marketing preference data, such as whether you have opted out of marketing communications or objected to outreach from us

How we collect personal data

We collect personal data:

• Directly from you when you complete a form, contact us, book a call, or otherwise communicate with us
• From your use of our website, where cookies or analytics are enabled with your consent
• From publicly available sources and business sources, such as company websites, public business directories, review platforms, social profiles, and other public online information relevant to our services
• From service providers we use to run our website, forms, analytics, and communications

Why we use your data and our lawful basis

1. To respond to enquiries and provide requested information

We use your data to reply to messages, assess whether we can help, and provide information about our services. Our lawful basis is legitimate interests and, in some cases, steps taken at your request before entering into a contract.

2. To deliver services and manage client relationships

We use personal data to communicate with clients, carry out agreed work, manage projects, and maintain records. Our lawful basis is contract and, where appropriate, legitimate interests for day-to-day business administration.

3. For business development and direct marketing

We may process limited business contact data to identify organisations that may benefit from our services and to send relevant B2B outreach. This may include:

• Name
• Role or business owner name
• Business email address
• Business phone number
• Business name and website
• Notes relating to website performance, booking or contact friction, public review themes, or visible marketing activity

Where we collect this data indirectly, we may obtain it from publicly available sources. Our lawful basis is legitimate interests where PECR does not require consent. Our legitimate interest is promoting and growing our consultancy in a targeted and proportionate way to relevant businesses. We aim to minimise privacy impact by using limited business-contact data, keeping outreach relevant, and respecting objections and opt-outs promptly.

4. To improve our website and content

We use analytics and performance data to understand how visitors use our website and improve our site and services. Our lawful basis is consent for non-essential cookies and analytics where required, and legitimate interests for strictly necessary website functions.

5. To comply with legal obligations

We may process personal data where necessary to comply with legal, regulatory, tax, or accounting requirements. Our lawful basis is legal obligation.

Direct marketing and your right to object

You have the right to object at any time to the use of your personal data for direct marketing. If you object or ask us not to contact you again, we will stop sending direct marketing and keep only the minimum information needed to record and respect your request. To opt out, email hello@marghellamarketing.co.uk.

Who we share your data with

We may share personal data with trusted service providers who help us operate our business, such as providers for website hosting, contact forms and lead capture, analytics, email and communication tools, CRM, automation, or data storage tools.

Current providers may include Tally, for forms, and Google, for analytics and related services.

Tally processes form submissions on our behalf. You can review Tally's privacy policy at tally.so/privacy. We do not sell your personal data.

International transfers

Some of our service providers may process personal data outside the UK. Where this happens, we take steps to ensure an appropriate level of protection is in place, such as adequacy regulations or approved transfer safeguards.

How long we keep your data

We keep personal data only for as long as reasonably necessary for the purposes described in this policy.

• Contact enquiries: up to 12 months after last meaningful contact, unless a longer period is needed for a live opportunity or legal reason
• Client relationship data: for the duration of the engagement and for a reasonable period afterwards for legal, tax, and business record purposes
• Prospecting and outreach data: for up to 12 months from collection or last meaningful review, unless the data is no longer relevant and is deleted sooner
• Suppression and opt-out records: for as long as needed to ensure we do not contact you again against your wishes

We may retain data longer where required by law or where necessary to establish, exercise, or defend legal claims.

Your rights

Under UK data protection law, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data in certain circumstances
• Object to processing, especially for direct marketing
• Request restriction of processing in certain circumstances
• Request transfer of your data where applicable
• Withdraw consent at any time where we rely on consent

To exercise your rights, contact us at hello@marghellamarketing.co.uk. We will respond in line with applicable legal timeframes.

You also have the right to complain to the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page with the updated revision date.